Music Video Review: Everybody by SHINEe

The video does play a huge part in my blossoming appreciation for the production of the song and the album. This release is nothing like we have ever seen SHINEe before. Even as SHINEe was evolving with their looks, their style, and their music, they kept things colorful (literally) and soft, they were that boyband, no matter what concept they were trying to promote. But for this video, there were very few colors, and I haven't seen this much eye makeup on each of the boys since Lucifer.

Needless to say, this video is pretty much my favorite of their existing ones so far. And it shows that even when it still falls under the typical formula for every music video under SM, it stretches the boundaries a bit further. Now for a little analysis (and this could possibly just be all in my head, so forgive me in advance).

In the music video, there are certain scenes and factors that contribute to the overall messages that is being conveyed. I think the video might be speaking volumes about the idol industry and what it takes to be as successful as SHINEe in Kpop. Each of the integral elements are put into play with the individual sets of the members.

Jonghyun appears to be in a room of incomplete statues of exceptionally chiseled torsos; physical appeal. Key's background features an oversized pavillon which i can only assume is connected to a retro style vinyl player; originality and music. Minho stands as alongside human-sized chess pieces, but as you can observe, none of the chess pieces are pawns, which could imply that Minho as an artist is a pawn to the industry. Taemin's set (of nipples-- I mean no, stop. Professional) has a black, shiny tiger or jaguar or whatever fierce animal and that could mean that idols go through a lot and should learn how to have thick skin. And lastly, Jinki is doing all sorts of poses and jumps with an elegant chair in his set; throughout all the hard ships, you can't forget to act like royalty.

I also can't help but appreciate how stylishly interactive the choreography is with the music video details-- like SHINEe being entertainment robots and having to be powered by electricity and each other. There is also the undeniable show of equal talent and exposure with SHINEe now. Every member gets a dance solo or sorts, a singing part, and they are all able to perform each task down to the letter. The video is easily an 8. And the fact that it's making an impression and giving people to talk about is also a plus.